This collaboration was structured around three fundamental pillars: esports, events, and community engagement.
Fanfinity took care of all activities regarding the ePro League 2023-24, set-up an Esport Lounge inside the stadium and organized activities for community engagement.
Management, branding, content and activations
Esports Management: Fanfinity facilitated KAA Gent’s participation in the ePro League 2023-24 by scouting and managing a high-quality esports player to represent the club. Our involvement extended to comprehensive management of all related activities.
Esports Lounge: we established an Esports Lounge within the stadium, equipped with six gaming PCs, monitors, peripherals, gaming chairs, PlayStation 5 consoles, and a dedicated streaming PC for content creators. The lounge was fully branded to enhance the club’s visibility.
Events and Community Activations: beyond hardware setup, we organized numerous community events and activations within the Esports Lounge, particularly during match days, to engage fans and attendees, fostering a vibrant community atmosphere.
Communications and Social Media Strategy: Fanfinity also spearheaded the communication and social media strategy, ensuring effective promotion and engagement for all the club’s esports activities.
