TwitchCon Rotterdam 2024

Thousands of Twitch streamers, their moderators, and viewers are coming together at TwitchCon to celebrate video gaming and live streaming culture. Twice a year the event is hosted in Europe and North America respectively and is a highlight for the world of live streaming. With a total of over two million hours watched accumulated through streams covering TwitchCon Europe in Paris in 2023 and over 10,000 attendees in previous editions, TwitchCon Rotterdam is expected to be a huge success.

This year’s edition is held at the Ahoy Convention Center in Rotterdam, known for hosting countless popular music acts, festivals, and events. Alongside fans, numerous brands will attend TwitchCon, offering activations to excite and engage attendees.
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Why brands attend TwitchCon

As the premier live-streaming convention, TwitchCon offers brands an unparalleled opportunity to connect with consumers, potential clients, and industry peers. Here are some key benefits of attending TwitchCon for your company:

Direct consumer interactions

As a popular event especially among gamers, TwitchCon is an ideal venue to meet your consumers and connect with them on a more personal level. It’s a chance to meet the people who are passionate about your brand, introduce your business to potential consumers, and interact with them directly. This personal interaction is an opportunity to build meaningful and authentic relationships with your community. Many brands excel at this by hosting game demos or other interactive activities that can spark conversations and meaningful engagement.

Opportunity to meet new prospective clients

In addition to streamers and viewers, many brands and companies attend TwitchCon. This makes it an excellent place to present your brand to prospective partners and clients. The environment at TwitchCon facilitates organic connections, allowing you to showcase not only what your company does but also give prospective partners an idea of who you are, convey your company culture, and let people know what to expect when working with your team.

Boosting employer branding

Showcasing your company at TwitchCon provides an opportunity to market your workplace as an attractive environment for potential employees. By attending TwitchCon, you present your brand to game enthusiasts and professionals who are likely interested in your company's products or services. Engaging with potential hires in this informal setting lets you authentically convey your company’s values and culture. This authentic interaction helps to build a positive perception of your work environment, enabling you to attract skilled professionals who align with your company’s mission, vision, and culture more easily.‍

Inspiration from other brand activations

Attending TwitchCon provides an excellent opportunity to draw inspiration from innovative brand activations by a variety of different stakeholders in the industry. Brands at TwitchCon will display their products or services in a multitude of creative ways which you can learn and take inspiration from.

Sharing a passion for the industry with other professionals

TwitchCon is also a great place to share your passion with other professionals. This also offers your colleagues a great opportunity to attend an exciting event and an opportunity for them to connect with other professionals in the field.

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What Fanfinity is doing at TwitchCon

We will have our own stands with several activities for event goers. We will be demoing several TCGs including Magic: The Gathering, the Pokémon TCG, Disney Lorcana, and Flesh and Blood. Our stand will also feature a variety of board games, D&D campaigns, workshops, and more.

Throughout the entire event, we have a stream stage set up to cover the event on Twitch and entertain the viewers who couldn't make it to Rotterdam. This includes collaborations with international creators with TCG-related content segments straight from the TCG and board game hall at the venue.

Next to all activities, we are excited to meet with industry professionals to learn about the newest developments and innovations in the industry and share our story, especially presenting our recent company rebranding to Fanfinity.

Are you going to TwitchCon? Find us at our stand at the TCG-Boardgame-RPG Hall and let’s have a chat!

Want to schedule a meeting in advance? Reach out to us through our contact form on the website or on LinkedIn.

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